Estimated net worth: $25 million
Addison Rae has an estimated net worth of around 25 million dollars, within a published range of 5 million dollars to 25 million dollars. That estimate reflects six years of high-earning creator income, with Forbes reporting she earned 5 million dollars in 2020 and 8.5 million dollars in 2021, a music career that turned into a genuine second act with her debut album Addison reaching number four on the Billboard 200 in June 2025, acting roles in Netflix’s He’s All That and Eli Roth’s Thanksgiving, and brand deals with Pandora, L’Oreal, Lululemon, Reebok, and YSL Beauty, set against a firm earnings anchor from Forbes, which listed her at number 30 on its 2025 Top Creators list with 5 million dollars in earnings for the year.
Bio
Addison Rae Easterling was born on October 6, 2000, in Lafayette, Louisiana. She started dancing competitively at age six and briefly attended Louisiana State University, where she studied broadcast journalism, before dropping out in November 2019 as her TikTok following took off. She joined TikTok in July 2019, posting dance videos, and within a few months had passed one million followers. She signed with talent agency WME in January 2020. As of October 2026 she has about 87.7 million TikTok followers, making her one of the most-followed creators on the platform.
Career timeline
She joined TikTok in July 2019 and briefly joined the Hype House collective in December 2019. In July 2020 she launched a weekly Spotify-exclusive podcast with her mother, Mama Knows Best, later relaunched as That Was Fun? In March 2021 she released her debut single, “Obsessed”, and launched her cosmetics line Item Beauty, which was discontinued in 2023. In August 2021 she made her feature film debut as Padgett in Netflix’s He’s All That, which was the most-streamed film of its release week. In February 2022 she joined the cast of the Paramount film Fashionista, and later that year songs from her unreleased EP leaked on YouTube, which pushed her to release her debut EP, AR, on August 18, 2023. In November 2023 she appeared as Gaby in the slasher film Thanksgiving. In March 2024 she featured on Charli XCX’s “Von Dutch” remix, and in August 2024 she signed with Columbia Records and released “Diet Pepsi”, her first entry on the Billboard Hot 100, peaking at number 54. Her debut studio album, Addison, was released on June 6, 2025, debuting at number four on the Billboard 200, and she toured it from August through November 2025 across Europe, North America, and Australia. In November 2025 she was nominated for Best New Artist at the 68th Grammy Awards, where she performed “Fame Is a Gun” as part of the nominees’ medley. In March 2026 she played the South American Lollapalooza festivals, and in April 2026 she performed on the main stage at Coachella, bringing out Maddie Ziegler and Olivia Rodrigo. Her next film, the live-action animated comedy Animal Friends, co-starring Ryan Reynolds and Aubrey Plaza, is scheduled for release on January 22, 2027, after several delays.
Income sources
Her income sources are sponsored social media posts, which are the primary source; she can make between 52,980 and 88,300 dollars per TikTok post, estimated by Influencer Marketing Hub and reported by Parade, based on her follower count and engagement rate, and Hopper HQ put the figure at 88,318 dollars per post. Music is now a real second income stream: her debut album Addison sold 48,500 album-equivalent units in its first week, including 23,000 pure album sales, and her 2025 headlining tour played Europe, North America, and Australia. Acting is the third stream, with He’s All That, Thanksgiving, a role as Evelyn Hartley in the third season of Netflix’s Monster: The Ed Gein Story in 2025, and the upcoming Animal Friends. Brand endorsements are the fourth: deals with Pandora, L’Oreal, Lululemon, Reebok, and YSL Beauty, plus a Nerds commercial that aired during Super Bowl LVIII, a Saint Laurent campaign short film in November 2024, and an Uber Eats commercial for Super Bowl LX alongside Bradley Cooper and Matthew McConaughey. Her own cosmetics line, Item Beauty, launched in 2021 and was discontinued in 2023, so it is not a current income source.
How much does Addison Rae make per TikTok post?
Parade reports she can make between 52,980 and 88,300 dollars per TikTok post, based on more than 88 million followers and a 0.30 percent engagement rate (the estimate comes from Influencer Marketing Hub), and Hopper HQ estimated 88,318 dollars per post. Those are per-placement estimates, not a salary, and her annual income depends on how many placements she accepts. Forbes estimated her earnings at 5 million dollars on its 2025 Top Creators list, where she ranked number 30, and reported she earned 5 million dollars in 2020, when it named her the highest-earning TikTok personality, and 8.5 million dollars in 2021 (one secondary source reports 9 million dollars for 2021). Those Forbes figures are annual earnings estimates, not net worth, though some outlets have mislabeled the 5 million dollar figure as a net worth. Every figure here is gross, before management, production costs, and taxes, and streaming and album sales figures are gross revenue, not her personal take.
Estimated net worth breakdown
The estimate of 25 million dollars matches the figure listed by Celebrity Net Worth and reported by Parade, and it sits at the top of the published range. The 5 million dollar bottom end reflects the Forbes annual earnings figure that some outlets treat as a net worth, while the middle of the range, around 15 million dollars, is where several trackers land, and one analysis puts the most defensible range at 10 million to 15 million dollars, arguing the 25 million dollar figure depends on valuing her Item Beauty stake and music catalog aggressively. Her music catalog and the value of her brand are the biggest unknowns: no valuation of either has ever been disclosed, and Item Beauty, her one owned business, was discontinued in 2023. The case for the higher figure is the sheer length of her earning run: Forbes-documented earnings of 5 million dollars in 2020 and 8.5 million dollars in 2021, plus five more years of top-tier sponsorship rates, a charting album, a world tour, and film roles.
FAQ
What is Addison Rae estimated net worth?
Her estimated net worth is around $25 million.
What is Addison Rae real name?
Her full name is Addison Rae Easterling.
How does Addison Rae make money?
She makes money mainly from sponsored posts on TikTok and Instagram, plus music royalties and touring, acting roles in film and television, and brand endorsements with companies such as Pandora, L’Oreal, Lululemon, Reebok, and YSL Beauty.
How much does Addison Rae make per TikTok post?
Parade reports she can make $52,980 to $88,300 per TikTok post (the estimate comes from Influencer Marketing Hub), and Hopper HQ estimated $88,318 per post.
How much does Addison Rae make per year?
Forbes estimated her earnings at $5 million on its 2025 Top Creators list, where she ranked No. 30. Forbes previously reported she earned $5 million in 2020 and $8.5 million in 2021. Those are gross annual earnings estimates, not net worth figures.
What is Addison Rae’s debut album?
Her debut studio album is Addison, released June 6, 2025, on Columbia Records. It debuted at No. 4 on the Billboard 200, selling 48,500 album-equivalent units in its first week.
Was Addison Rae nominated for a Grammy?
Yes. In November 2025 she was nominated for Best New Artist at the 68th Grammy Awards, and she performed “Fame Is a Gun” as part of the Best New Artist nominees’ medley at the ceremony on February 1, 2026.
What movies has Addison Rae been in?
She starred in He’s All That (2021) and Thanksgiving (2023), appeared in season 3 of Netflix’s Monster: The Ed Gein Story (2025) as Evelyn Hartley, and is set to star in Animal Friends, scheduled for release on January 22, 2027.
What happened to Item Beauty?
Item Beauty, the cosmetics line Rae launched in 2021, was discontinued in 2023. It is not a current income source.
Is Addison Rae richer than Charli D’Amelio?
On the headline estimates, no. Celebrity Net Worth puts Rae at about $25 million, while this site estimates Charli D’Amelio at about $45 million. Both figures are estimates.
Estimated net worth in context
Published range: $5 million to $25 million. This article: $25 million. All figures are estimates.
On TikTok: @addisonre
Sources
- Parade, “Addison Rae’s Net Worth (2026)” (published January 1, 2026): Celebrity Net Worth estimate of $25 million; Forbes 2025 Top Creators earnings of $5 million; per-post TikTok earnings of $52,980–$88,300; born October 6, 2000; 88.3 million TikTok followers and 34.1 million Instagram followers; https://parade.com/1251352/jessicasager/addison-rae-net-worth/
- Celebrity Net Worth, Addison Rae listing (as reported by Parade and Wikipedia): $25 million estimate.
- Wikipedia, “Addison Rae” (crawled November 3, 2026): born October 6, 2000, Lafayette, Louisiana; LSU broadcast journalism, dropped out November 2019; joined TikTok July 2019; Hype House December 2019; WME January 2020; 87.7 million TikTok followers as of October 29, 2026; Mama Knows Best podcast July 2020, relaunched as That Was Fun?; “Obsessed” March 2021; Item Beauty launched 2021, discontinued 2023; He’s All That August 2021, most-streamed film of release week; Fashionista cast February 2022; AR EP August 18, 2023, No. 19 on Billboard Heatseekers Albums; Thanksgiving November 2023 as Gaby; Charli XCX “Von Dutch” remix March 2024; Columbia Records 2024; “Diet Pepsi” August 2024, No. 54 Billboard Hot 100, performed at Madison Square Garden on the Sweat tour; “Aquamarine” October 2024; “High Fashion” February 2025; Vogue France cover; Coachella April 2025 with Arca; Addison album June 6, 2025, No. 4 Billboard 200, 48,500 album-equivalent units (23,000 pure, 25,500 streaming, 33 million streams); The Addison Tour August–November 2025; Grammy Museum events August and October 2025; Tonight Show October 2025; Monster: The Ed Gein Story season 3 as Evelyn Hartley; Grammy Best New Artist nomination November 2025, performed “Fame Is a Gun” medley February 1, 2026; The Guardian artist of the year December 2025; Addison best album of 2025 per The Washington Post and The Fader; Spotify Best New Artist Party January 2026; Lollapalooza South America March 2026; Coachella main stage April 2026 with Maddie Ziegler and Olivia Rodrigo; Madonna surprise performance April 2026; Animal Friends set for January 22, 2027; endorsements with Pandora, L’Oreal, Lululemon, Reebok, YSL Beauty; Nerds Super Bowl LVIII commercial; Saint Laurent short film November 2024; Uber Eats Super Bowl LX commercial with Bradley Cooper and Matthew McConaughey; War of the Visions playable character November 2022; https://en.wikipedia.org/wiki/Addison_Rae
- Forbes, 2025 Top Creators list (as reported by Parade and Bored Panda): Rae ranked No. 30 with $5 million in earnings; 2020 highest-earning TikTok personality with $5 million; 2021 earnings of $8.5 million (as reported by Investormint).
- Bored Panda, “Addison Rae’s Net Worth in 2025” (published October 21, 2025): Celebrity Net Worth $25 million vs Forbes $5 million; Forbes Top Creators 2025 No. 30; third on Forbes Highest-Paid TikTok Stars 2022; “High Fashion” February 2025; Addison album June 6, 2025, No. 4 Billboard 200, 48,500 units per The Guardian; The Addison Tour announced June 17, 2025, Europe, North America, Australia, August–November 2025, per NME; Animal Friends with Ryan Reynolds, Jason Momoa, Vince Vaughn, Aubrey Plaza, per Deadline; Hopper HQ estimate of $88,318 per TikTok post; https://2.boredpanda.com/addison-rae-net-worth/
- Investormint, “Addison Rae Estimated Net Worth 2026” (May 2026): $10 million–$25 million range, most likely $10 million–$15 million; Forbes $5 million based on 2020–2021 earnings; Celebrity Net Worth $25 million; estimated annual income $4.1 million–$5.8 million; Forbes 2020 $5 million, 2021 $8.5 million; 88.4 million TikTok followers; https://investormint.com/entrepreneurship/addison-rae-net-worth-2026-estimated
- TheWrap, “Ryan Reynolds and Jason Momoa’s R-Rated ‘Animal Friends’ Pushed to 2027 at Warner Bros.” (March 28, 2026): Animal Friends pushed to January 22, 2027, previously June 5, 2026, May 1, 2026, October 10, 2025, and August 15, 2025; co-stars Aubrey Plaza, Addison Rae, and Dan Levy; https://www.thewrap.com/creative-content/movies/animal-friends-pushed-back-7-months-to-jan-2027/
- Wikipedia, “Animal Friends”: scheduled for release in the United States by Warner Bros. Pictures on January 22, 2027; https://en.wikipedia.org/wiki/Animal_Friends
- SpreadThoughts, “Addison Rae Net Worth, Age & Career” (updated May 4, 2026): $25 million per Celebrity Net Worth; $15 million–$25 million range; Forbes $5 million in 2025 Top Creators; Forbes highest-earning TikTok personality 2020 with $5 million, about $8.5 million in 2021 (SpreadThoughts reports $9 million); Addison album June 6, 2025, No. 4 Billboard 200, 48,500 units; The Addison Tour August–November 2025; Animal Friends scheduled June 5, 2026 (since delayed, see TheWrap); https://www.spreadthoughts.com/tiktok-star-addison-rae/
- A Little Delightful, “Addison Rae Net Worth: Income, Assets, and Career”: $25 million per Celebrity Net Worth; Forbes closer to $5 million on annual earnings; general range $15 million–$25 million; https://alittledelightful.com/addison-rae-net-worth/
- Investormint, “Influencer Net Worth 2026: How TikTok Stars Made Millions”: Addison Rae $25 million as of 2026, 88–89 million TikTok followers as of May 2026; figures drawn from Celebrity Net Worth and Forbes reporting; https://investormint.com/entrepreneurship/influencer-net-worth-2026-tiktok-stars
- CelebTrendNow, “Addison Raes Income: Where Her Money Actually Comes From”: $20 million 2026 estimate; per-post $80,000–$150,000; Item Beauty contributed an estimated $2–3 million at its peak, current involvement unclear; He’s All That role reportedly $500,000–$1 million; https://www.celebtrendnow.com/addison-rae-income/
- MoneyMade, “Addison Rae Net Worth, From TikTok to Item Beauty Makeup” (updated April 28, 2026): $15 million estimate; https://www.moneymade.io/resources/addison-rae-net-worth


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